A client is owed a report, and what goes in it happened in your mail, your calls, your tracker and their search traffic.

The update somebody is waiting for on Friday, drafted from what actually happened: the mail, the calendar, the tracked work, and your search traffic over the week. On the search half it says which of two things happened, because they need different answers: the pages came up as often and were clicked less, or they came up less. It arrives as a draft addressed to the people who get it, for you to read and send.

Every Monday, the last settled week of search traffic against the week before, and every page that fell filed as a piece of work. Each one says which kind of fall it was, first: the page came up as often and was clicked less, so the ranking held and there is nothing on the page to fix, or it came up less, which is the one worth opening. It says what happened and never why, because the numbers cannot see the cause. A page is filed once and not again while it stays down.

Each evening, the meetings written up since the last run, looking for what this side agreed to send or do. What other people took on is ignored, and most meetings produce nothing, which is normal. For each person owed something, a short draft saying what is coming and when, or asking the one question needed to send it. Nobody is drafted to whose address is not known.

Finds the threads where you sent the last message days ago and nobody replied, skipping the ones that were already finished by a thank-you or a confirmation. For each one still open, a short follow-up drafted in the same thread: what was being discussed, and the one question that moves it forward.